Emily Paxhia

Emily spends her time analyzing the Cannabis marketplace and building relationships. With 10+ years of experience working as a brand consultant and researcher, her work has included primary and secondary marketplace research and consulting in a number of categories and industries. She consulted the rebranding of the IFC to increase viewership and revenue and to develop Emmy –nominated programming. Also, she worked with Comedy Central to regain and grow viewership. Emily’s clients have included McKinsey, Time Warner, Viacom, HBO, Participant Media, and Comcast.

For over six years, Emily has had an ongoing relationship consulting with American Express, both on their business and consumer sides. Her work with them has led to the development of a lifestyle/financial mobile app, the reshaping of their brand focus and messaging, and the creation of a host of new charge and lending products and instruments.