Biography
Jennifer DeFalco is the Co-Founder and Chief Creative Officer of Cannabrand, the world’s first cannabis marketing agency. DeFalco has a strong background in multimedia advertising and branding and is the leader in crafting the design and image messaging for Cannabrand’s diverse clientele. Cannabrand has since been featured in The New York Times, AdWeek, and Fast Company, and is now the most well-respected and effective full-service marketing agencies in the cannabis industry. Cannabrand has grown by over 300 percent since their first year, helped over 100 cannabis businesses intimately connect with their desired markets, and been an integral voice in the mainstreaming of cannabis culture. DeFalco has created brand identities and ad campaigns for momentous cannabis brands such as Mindful and Caliva, and directed the first-ever cannabis television commercial, a 15-second spot, created for Cannabrand client Neos that was slotted to run in July 2015. Cannabrand was also awarded the top 50 Public Relations innovators of 2015.